Wooden interior

Wood Products

We are the leading advisor for the global wood products industry and all its stakeholders along the decorative and structural value chain.

This includes investors (banks and private equity), suppliers of equipment, chemicals and decor paper as well as customers in furniture, doors, flooring, packaging and construction.

Wood-based panels

Wood-based panels are used in construction and many decorative end-use applications, such as furniture, flooring, doors and interior decoration. Future demand for wood-based panels is projected to grow, driven by investments in both construction (new-build and renovation) and furniture, complemented by positive substitution trends compared to other non-woody materials. In addition, paper-based surfacing materials and non-paper-based surfaces in decorative end-use applications.

The future of wood-based panels also faces several challenges, e.g. wood fibre availability, product innovation or new formaldehyde emission levels. Only companies who are able to find answers and solutions to these and many other questions will be among the winners in the wood-based panel industry. Future challenges will also drive changes to the industry structure, as M&A activity is expected to increase, driving industry consolidation, while new companies with innovative products arise.

Image of a storehouse with stacks of wood panels

Cost comparison and financial benchmarking of key industry players

Through our cost competitiveness offering, the AFRY team benchmarks wood product costs, margins and competitiveness to support companies in optimising performance and market positioning.

Solid wood

Solid wood or sawnwood/lumber are used in construction and many other end-use applications, such as flooring, packaging, etc. Changes in building regulations, governments' green agendas, and increasing focus on sustainability will lead to demand growth for sawnwood and other engineered wood products, due to higher construction spending.

The sawnwood/lumber industry structure is still fragmented, and provides investors with opportunities to drive the consolidation process. The leading sawnwood producers in Europe are highly backwards and forwards integrated, focusing on the production of sawnwood and value-added products e.g. CLT, glulam and construction solutions.

We are the preferred advisor along the solid wood and sawnwood value chain, and work with key decision-makers at our client organisations.

Key offerings

  • Corporate and business strategy, and implementation
  • Feasibility studies and investment advisory
  • Market insight and market modelling
  • Replacement cost valuation
  • Operational and business excellence
  • Investment assessments and monitoring
  • Transactions and due diligence
  • (Re-)Financing support
  • Raw material supply and procurement strategies
  • Market entry support for new products
  • Expert witness services
Wood panels stacked
Pile of wood based panels with coloured coating
Wood-based panels & surfacing materials up to 2028
Our multi-client report provides market forecasts up to 2028, including demand scenarios based on macroeconomic conditions, recovery assumptions and more.

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