Ann Winzell on self-sufficiency and technology
Strengthening the food industry for the future
The food industry has entered a new era shaped by geopolitical uncertainty, climate change, and shifting global trade patterns. These challenges are testing existing systems, but they are also accelerating transformation.
For Ann Winzell, Sales Director at AFRYs food segment, resilience begins with stronger self-sufficiency and smart use of technology. With a master’s in biotechnology and more than 15 years of experience in global food and process technology, sustainability, and business development, Ann works to help food companies navigate change and turn complexity into opportunity.
The major challenges we face, such as geopolitical uncertainty, climate change, and global trade disruptions, can also create momentum for renewal. To build resilience, we need stronger local production combined with the power of new technology. That’s what secures both today’s supply and tomorrow’s competitiveness.
Making every resource count
Recent years have exposed vulnerabilities in global supply chains. According to Ann, strengthening national and regional production is a strategic response, not a retreat from global trade. Local production forms the foundation, while global partnerships add value and flexibility. But resilience also means using resources more efficiently. Water scarcity is one of the most urgent issues facing the industry, requiring both technological innovation and systemic thinking. Advanced water treatment, digital monitoring, automated irrigation, and recirculating systems can significantly reduce consumption while safeguarding access.
With recirculating water systems, smart controls, and better data, we can protect vital resources while lowering costs and environmental impact. Companies that move early will gain a clear competitive advantage.
Circularity is another key pillar. By reducing food waste and transforming by-products into valuable ingredients, companies can lower their environmental footprint while creating new revenue streams. Treating waste as a resource strengthens both sustainability and profitability, doing more with less.
Technology as an enabler of transformation
Technology plays a central role in building a future-ready food system. Digitalized supply chains, automation, and data-driven operations increase precision and efficiency. Biotechnological solutions such as fermentation and cell-cultured proteins, AI-supported precision farming, and modern greenhouse models, including vertical and hydroponic systems, are already reshaping production.
“These aren’t distant concepts. They’re being implemented today and changing how and where we produce food,” Ann says. She also highlights sustainable land-based fish farming in northern Europe as an example of how technology and renewable energy can work together to enable local, climate-smart production.
Turning strategy into results
At AFRY, Ann works closely with clients to translate sustainability ambitions into practical solutions. AFRY supports the entire process, from identifying the right technical approach to ensuring that investments deliver long-term value.
Our strength lies in combining technical expertise with cross-disciplinary collaboration. We help our clients move from strategy to implementation.
