Infra-net positivity

Net positivity approach

Doing less harm and more good

A method for reducing environmental footprint by increasing positive impacts

The net positivity approach aims for a more holistic view of company responsibilities, focusing on doing less harm and more good, and takes the pursuit of responsibility to a new level.

AFRYry has highlighted the concept in the Net Positivity Report, including case studies exploring circular economy and recycling in the companies studied.

AFRY worked with the companies in question to shift the focus from reducing and preventing negative impacts towards creating more positive impacts, for the company as well as for the environment.


Minna Jokinen

Head of Section, Sustainability and Climate change, Finland