BUBS leads the way in sustainable food production in Sweden
AFRY supports BUBS’ expansion as global demand for sustainable food industry grows.
With its state-of-the-art, sustainable factory in Jönköping, BUBS Candy has become a role model for Swedish food companies. AFRY is proud to be part of BUBS's journey, helping them grow globally while reducing their climate impact.
Project highlights
Project
Factory expansion, improvement, and optimization
Client
BUBS Godis AB
Start—end dates
2025-2027
Project location
Jönköping, Sweden
AFRY scope of services
Process engineering
From Swedish innovation to global success
Since its start in 1992, BUBS has been a driving force in Sweden’s food industry. With a passion for flavor, texture, and shape, they’ve created products like the iconic Raspberry/Licorice Skull while challenging industry norms by being the first to launch vegan foam and gummy candy. Their production is completely gelatin-free, vegan, and free from palm oil, and the company uses Fairtrade-certified sugar — concrete steps that support both climate efforts and social responsibility.
At AFRY, we work to strengthen the Swedish food industry by providing sustainable and innovative solutions. BUBS is an excellent example of how Swedish companies can combine tradition and innovation to create competitive products for a global market. One example is their energy-efficient initiatives like solar panels, heat recovery, and pellet burners at the factory.
Katrin Hedvall, Head of Food Sweden at AFRY
Despite global attention, fueled in part by the “Swedish Candy” trend, BUBS has chosen to maintain and expand its production in Jönköping, Sweden. In doing so, they strengthen Sweden’s food industry and demonstrate that even candy can compete on a global scale.
AFRY supports BUBS’ expansion and sustainability journey
AFRY is supporting the BUBS factory in Jönköping, Sweden, with process engineering expertise, helping improve and optimize production lines.
We are proud to be part of BUBS’ journey and to help build a more sustainable and resilient production system for the food industry of the future.
Katrin Hedvall, Head of Food Sweden at AFRY
A factory built for the future
BUBS’ factory in Jönköping is one of the most modern in the Nordics and showcases how technology and sustainability can go hand in hand. Driverless trucks and advanced robotics help streamline production, while employees closely monitor the process. The factory is certified according to BRC standards for food safety and operates around the clock to meet global demand.
To keep up with rapidly growing demand, BUBS is investing in a new production line set to be operational in 2027. With AFRY’s expertise in optimizing existing lines and implementing new ones, we help ensure that production can scale in line with the company’s continued growth.
About BUBS Godis AB
BUBS is a Swedish family-owned company founded in 1992 that has grown into a leading producer of candy. Since 2023, Orkla Snacks has owned BUBS. With a strong focus on sustainability and innovation, the company plays a leading role in shaping the future of the food industry. Their products are gelatin-free, vegan, and palm oil–free, making them a natural choice for conscious consumers worldwide.
