Lamborghini blue electrical car, shot from a mid-angle standing behind the back left wheel point of view.

Visual marketing material creation for Lamborghini

Lamborghini's launch in Pebble beach California

When Lamborghini was about to launch its new electrified hybrid supercar, Temerario, at Pebble Beach in California in August 2024, they asked AFRY for help creating the marketing materials. We were happy to accept this exciting project.

The background

Lamborghini's newest model of HPEV (High-Performance Electrified Vehicles), Temerario, is a milestone in Lamborghini design, combining an unmistakable character with the iconic lines of the brand with absolute max power, going from 0-100 km/h in incredible 2,7 seconds and a max speed of 343 km/h. Of course, a release of a hyper car model like this, must be grand – and AFRY was chosen as Lamborghini´s visualisation supplier for the task.

Lamborghini's new electrical hybrid car, blue laquer.

What we did

Together, the team of visualisation artists from AFRY Experience Studios, in great collaboration with the marketing team from Lamborghini, managed to create a full package of exterior shots within tight deadlines. Thanks to the team’s outstanding skills and professionalism, we could deliver absolute world-class images in good time for the launch at Pebble Beach and worldwide media exposure in August 2024.

The benefits

Using AFRY’s visualisation team as a supplier for marketing materials offers several key benefits for Lamborghini, as well as other of our customers:

  • High-quality visuals - We specialise in creating polished, professional visuals, ensuring marketing materials stand out.
  • Creative expertise - We bring artistic and strategic creativity, helping to communicate complex ideas clearly and effectively.
  • Consistency - We maintain brand consistency across all visual assets, reinforcing brand identity.
  • Time efficiency - Outsourcing visual content creation to us saves time, allowing internal teams to focus on other core tasks.
  • Access to advanced tools – Our strong Visualisation team uses cutting-edge software and techniques to always be frontrunners of new media experiences and expressions – to deliver innovative and impactful visuals of the highest market standard.
Lamborghini's new electric hybrid sportscar, sideview.
Lamborghini's new electric hybrid sportscar.
Lamborghini's new electric hybrid sportscar.
Lamborghini's new electric hybrid sportscar, rear view.
Lamborghini's new electric hybrid sportscar, backtail.
Lamborghini's new electric hybrid sportscar.
Lamborghini's new electric hybrid sportscar, sideview.
Lamborghini's new electric hybrid sportscar.
Lamborghini's new electric hybrid sportscar.
Lamborghini's new electric hybrid sportscar, rear view.
Lamborghini's new electric hybrid sportscar, backtail.
Lamborghini's new electric hybrid sportscar.
visualization design

The Art of Visualisation at AFRY

Our team of talented artists, developers, designers, and storytellers have over 150 years of collective experience in delivering class-leading visualisations that bring your ideas to life.
Olof Stenlund - Manager, Visual Communication
Olof Stenlund
Manager, Visual Communication

Interested in Visual marketing material creation for Lamborghini?

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