AFRY + Gapminder Jonas Gustavsson and Anna Rosling Rönnlund

Energy Strategy and Business Models

Sharp advice to adapt to the challenges and opportunities of the current and future energy world. The entire energy sector is in a tremendous transformation. Business leaders have to understand changes introduced by developments in multiple dimensions like the political and regulatory environment, new technologies and trends in digitalization, market fundamentals, competitor’s behaviour and changing customer needs. But understanding is not enough. Sustainable strategies have to be developed and implemented properly to secure and maximize value.

We are able to offer a wide spectrum of strategic advice building on our unique positioning, and combining skills and methods with deep understanding of markets, technologies and industry best practices. Based on our expertise we can give smart advice how to adapt current strategies, portfolios and operations to cope properly to existing challenges. But we can also show how companies can leverage on the opportunities created by the future energy world by developing new services and business models.

Examples of our typical strategy assignments:

  • digital readiness and digital use case analysis;
  • innovation strategy (from eco system analysis towards implemented business models);
  • corporate strategy;
  • scenario planning;
  • portfolio assessment and adaption (assets, companies, business models, way to operate);
  • growth strategy in the digitalized and decentralized energy world;
  • M&A strategies including market screening and due diligence;
  • market entry strategies;
  • strategies focusing on adaptation of specific business areas, eg. for renewables, gas midstream, trading, energy services;
  • business model development;
  • cooperation strategy (eg. with innovative start-ups); and
  • strategy implementation, monitoring and project management office.


1500 projects have been delivered by AFRY Management Consulting for a broad variety of customers in the last two years alone
250 of AFRY's highly recognised management consultants work solely in the energy sector


AFRY (former Pöyry) Management Consulting is an excellent partner for complex challenges in the energy sector. Based on deep sector expertise AFRY is able to combine energy economics and technical competencies in an unique way.

Dr. Johannes Kleinsorg, Chairman of the Management Board of Stadtwerke Leipzig


The analysis made with the help of AFRY (former Pöyry) were instrumental in understanding Abu Dhabi’s Power and Water sector challenges and opportunities and therefore articulating the future strategic directions of TAQA. We were very pleased with AFRY‘s team expertise, flexibility, and experience.

AbdulAziz Al Obaidli, VP of UAE, GCC and India, TAQA


AFRY (former Pöyry) supported us very successfully in several projects in different parts of our strategy process. Their pragmatic approach and the market expertise were extremely helpful for the success of our projects and the decision process. We did enjoy the open dialogue very much.

Ulf Kerstin, Head of Portfolio Management/M&A, RWE
Brendan Cronin - Director, AFRY Management Consulting
Brendan Cronin
Director, AFRY Management Consulting

Interested in our offering? Contact us!

Contact Brendan Cronin

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