Product image of Lamborghini sports car, by AFRY

Visualisation & Brand Design

Delivering world-class visuals

Compelling design can create emotional connections, inspire action, and influence consumer behaviour by clearly communicating the values of a brand or initiative.

Whether your goal is to improve external communication about your products, streamline internal development processes for greater efficiency, or make complex data engaging and comprehensible to a broader audience – visualisation is essential to your success.

Visualisation and Brand Design are at the core of creating memorable and impactful brands, service and product experiences. They shape how a brand, product or service is perceived, how its story is told, and how it emotionally connects with its audience. Our teams have a broad set of competencies and experiences, including 3D artists visualising some of the world's most beloved products, brands and cars.

World-Class 3D Visualisation at AFRY

To cater to your specific needs, our delivery approach is dynamic. We can deliver on the following disciplines as consultants, in design projects or as whole design teams.

Our capabilities within Visualisation

Visualisation is the art of transforming ideas and data into compelling visual narratives. It's how we communicate complex concepts in a way that's clear, engaging, and visually stunning.

Visual Modelling in 2D and 3D Arrow pointing right

Whether it’s product designs, service flows, or interfaces, we create high-fidelity visuals such as high-res imagery, movies and animations covering your market and communication needs. Our strong team of visualisation experts and creative directors cater to some of the strongest brands in the world.

AR/VR/MR Visualisation Arrow pointing right

We employ cutting-edge technologies like Augmented Reality and Virtual Reality to create immersive visual experiences. Whether it’s showcasing products in 3D or simulating a service experience, these interactions allow brands to connect with audiences in new and exciting ways.

Motion Design and Animation Arrow pointing right

Our team of motion designers and animators help you to create dynamic narratives. Whether it’s a product demo or brand video, motion design adds depth and engagement, helping the audience better understand and get a feeling of the product or service.

Large Scale Interactive Models Arrow pointing right

Using Unreal Engine, we build Large Scale Interactive Models of landscapes, buildings, cities, harbours or train tracks, fully interactive and based on several sets of data. This is a powerful visualisation tool for planning and structuring all kinds of construction work. We are proud to say that our Unreal team is one of the best in the world!

Advanced Architectual Visualisation Arrow pointing right

Combining technical accuracy with artistic creativity to convey the architect’s vision gives a true wow-factor to your project, making it relatable for clients, investors, planners, and the public. This form of visualisation typically includes everything from simple sketches and 3D models to photorealistic renderings and immersive virtual reality (VR) experiences.

Lamborghini's new electric hybrid sportscar.

Our capabilities within Brand Design

Brand design is the creation and consistent application of a brand's visual identity. It is how a brand speaks, behaves, and interacts visually with its audience, defining how it is recognised and remembered.

Brand Identity Creation Arrow pointing right

We build cohesive and powerful brand identities, from logos and typography to colour palettes and visual guidelines. Every element is crafted to embody the brand’s personality and values, creating a unique and consistent visual language across all touch points.

Brand Strategy Arrow pointing right

Design starts with strategy. Our team of brand strategists work closely with your stakeholders to define your brand’s unique value propositions, target audience, and market position. This strategic foundation ensures that the visual design aligns with business objectives and resonates with the right audience.

Brand Guidelines Arrow pointing right

We create comprehensive brand guidelines that ensure consistency across all platforms and mediums. These guidelines serve as a blueprint for maintaining the integrity of the brand as it grows and evolves, from social media to physical advertising.

Environmental Design Arrow pointing right

Beyond screens and print, we extend the brand’s presence into physical spaces—retail environments, events, and showroom exhibits. By incorporating the brand’s visual language into physical spaces, we create immersive brand experiences that captivate audiences in the real world.

Rebranding and Brand Evolution Arrow pointing right

For brands looking to refresh or evolve, we help redesign visual identities that stay true to their core, while pushing them forward into new markets and audiences. Through careful research and creative exploration, we modernise brands without losing their essence.

Product image of makeup, by AFRY
Product image of skincare, by AFRY
Product image of skincare, by AFRY
Digitally rendered image of interior, by AFRY
Digitally rendered image of interior, by AFRY
Product image of bike chain, by AFRY
Product image of Crescent bike, by AFRY Experience Studios
Product image of keyboard, by AFRY
Digitally rendered image of industrial plant site, by AFRY
Digitally rendered image of industrial site, by AFRY
Product image of Lamborghini sports car, by AFRY
Product image of Lamborghini sports car, by AFRY
Digitally rendered image of the letter H in a piece of fabric, by AFRY
Product image of makeup, by AFRY
Product image of skincare, by AFRY
Product image of skincare, by AFRY
Digitally rendered image of interior, by AFRY
Digitally rendered image of interior, by AFRY
Product image of bike chain, by AFRY
Product image of Crescent bike, by AFRY Experience Studios
Product image of keyboard, by AFRY
Digitally rendered image of industrial plant site, by AFRY
Digitally rendered image of industrial site, by AFRY
Product image of Lamborghini sports car, by AFRY
Product image of Lamborghini sports car, by AFRY
Digitally rendered image of the letter H in a piece of fabric, by AFRY

A few words from our partners

"During the project with our new Crescent e-bike range we had the great pleasure to work with the AFRY Experience Studios House of Visualization team. They have been a vital part of showcasing our new everyday heroes in high quality 3D images and a highly appreciated VR-experience. Great communication and excellent support throughout the whole project. Your expertise in this field is really something extra!"

- Johanna Smedberg Marketing Director, Cycleurope

"During the past year, we at Volvo Group Design, has had the pleasure to have several consultants from AFRY Experience Studios House of Visualisation in our visualization team. All of them have been amazing in so many ways. Their ability to always keep the good spirit and aiming for the best results is obvious. I am so proud to have them in my team and I hope that they will and can stay for a long time forward"

- Annelie Justesen Hultberg, Group Manager Model & Visualization

Contact us

Olof Stenlund - Manager, Visual Communication

Olof Stenlund

Manager, Visual Communication

Contact Us

Please complete the form and send us your proposal. For career enquiries, please visit our Join us section.
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Hanna Ljungström - Head of Sales & Marketing, Experience Studios

Hanna Ljungström

Head of Sales & Marketing, Experience Studios

Contact Us

Please complete the form and send us your proposal. For career enquiries, please visit our Join us section.
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