Strategy and Business Models
Developing holistic strategies for successful and sustainable business practices
We help our clients develop and drive sustainable growth strategies to navigate the complexities of energy, bio-based industries and other sectors undergoing sustainability transformation.
As the energy and bio-based industries undergo sustainability transformation, making decisions is increasingly complex for companies, with less certain outcomes. Markets are becoming more complicated, with risks like sudden policy changes and new technologies that may not deliver. What used to be clear is now uncertain, making it harder to execute business strategies and heightening the need for risk management.
AFRY's Strategy Consulting works across global industry value chains and leverages an extensive in-house knowledge base to quickly develop effective, sustainable and actionable strategies and growth initiatives to support businesses in their transition journeys.
Our deep market knowledge and engineering expertise allow us to provide rapid breadth and depth of insight, accelerating the time it takes to synthesise and assess information, draw conclusions and make decisions. We help our clients quickly understand and adapt to changes brought on by policies, economics and geopolitics, while balancing diverse global contexts, including the OECD, the Global South, the European Union and the 2025 US administration.
Sustainable growth through strategy
Sustainability is in our DNA, and it takes centre stage in our strategy development, while driving growth and creating unmatched competitive advantages.
Our strategy consultants leverage the deep market knowledge of our dedicated analysts, who cover the global energy and industrial value chains in depth. With a comprehensive understanding of market fundamentals, policy frameworks, regulations, new technology and the competitive landscape, our market analysts ensure we develop customised strategies grounded in market reality.
To ensure our recommendations are actionable, we work as one team with our 18,000-strong engineering business. Our engineers are building and ensuring the transition to sustainable energy sources, bio-based materials and overall circularity while providing reliable technical support, ensuring our recommendations are technically robust.
Why AFRY?
By choosing AFRY, our clients benefit from our holistic approach, depth of knowledge, proven expertise, and strategic plans that focus on practical solutions, ensuring they can confidently navigate the complexities presented by the evolving industry landscapes, while being equipped to meet sustainability-related requirements.
After developing the strategy, we work closely with our clients to ensure successful implementation, with a strong focus on portfolio optimisation.
- Comprehensive expertise
- Immediate, informed guidance
- Global market insights
- Solutions grounded in engineering and backed by implementation
- One firm across energy & bio-based industries
AFRY Management Consulting provides strategic advice across the entire energy and bio-based industries value chain, leveraging our extensive in-house knowledge to rapidly develop effective solutions.
Our deep market, sustainability and technical expertise allows us to accelerate analysis and help our clients focus on drawing conclusions and making informed decisions .
Our strategy consultants leverage the deep market knowledge of our dedicated analysts, covering global markets with a thorough understanding of policy frameworks, regulations, and competitive landscapes. For example, we can support new market entries to various European markets, supporting growth strategy initiatives and sales operations.
Our 18,000-strong engineering team ensures our strategies are practical, implementable, realistically costed and technically sound. Alongside providing engineering, procurement, and construction (EPC) and EPCm (management) services, AFRY’s consultants work closely with clients to define and implement organisational, process and technology changes.
With a comprehensive range of services, we guide our clients through their energy and bio-based transitions and sustainability transformation journeys.
As primary energy sources change and new sources emerge, the convergence and divergence are critical to understand, especially in the transportation fuels and gas sectors.
Our core offerings include:
- Commercial strategy
- Portfolio & investment optimisation
- Organic growth & M&A
- Decarbonisation strategy
- Sustainability strategy
Identifying and capitalising on market opportunities to support growth and profitability. Our experience includes evaluating new markets, new products and new business models. We develop and implement operating models to support our recommendations .
Analysing and optimising portfolios against clear business objectives. We evaluate current assets and model value and risk both intrinsically and extrinsically, recommending adjustments to enhance overall portfolio value .
We combine strategic M&A and due diligence expertise with strong post-merger integration capabilities to guide clients through the entire M&A cycle to define and deliver improved profitability, efficiency and growth.
Leveraging our comprehensive due diligence services, including commercial, regulatory, technical, operational and ESG/HSE, we provide a one-stop shop for M&A advisory. Post-close, we collaborate with clients to realise the profitability and efficiency gains outlined in the transaction business case.
Supporting organisations to achieve net-zero emissions through innovative and sustainable strategy & execution. We help identify reduction opportunities and implement effective strategies at the organisation and asset level .
We embed sustainability into the strategic process by assessing sustainability risks and opportunities tailored to our clients' current situation and ambition level.
Our approach supports the sustainability journey by setting measurable targets and KPIs, developing robust sustainability governance structures and embedding sustainability into the business model .
Frequently asked questions
- What are the benefits of AFRY's holistic approach to sustainability and strategy?
- What type of clients does AFRY work with?
- How does AFRY engage clients and investors in its strategic planning?
- How do acquisitions factor into AFRY's strategic recommendations?
- What separates AFRY's strategic approach from that of its competitors?
By integrating sustainability with strategic planning, we deliver actionable insights and practical solutions so that our client can achieve their vision and mission. The benefits include enhanced operational efficiency, stronger stakeholder relationships, and a clear path to long-term growth amid market complexity.
Key differentiator is our ability to leverage the engineering group’s insights and solutions.
Our strategy services are sought after by industrials, developers, financial communities, power and utilities, as well as public entities and NGOs, including government energy departments.
We ensure our strategic advice aligns with the evolving needs of customers and expectations of investors. By understanding stakeholder priorities, we create value-driven solutions that build trust and long-term partnerships while enhancing market positioning.
Acquisitions play a pivotal role in helping companies expand their capabilities and resources to drive growth initiatives. We provide M&A advisory and due diligence services, enabling businesses to identify opportunities, mitigate risks and achieve successful integrations aligned with their overarching strategy.
Our strategic approach combines sector-specific industry expertise, market analysis, and sustainability to craft strategies that give our clients a distinct edge. We identify competitor strengths and gaps and align our offerings to fit clients’ goals with unique solutions to gain a long-lasting advantage.
AFRY has proprietary models for forecasting, benchmarking, carbon emissions, and more, supported by vast data banks on markets, producers, projects, and industry trends, enabling precise insights and tailored strategies for clients.
