Digiphysical design solutions – AFRY's proven approach
Discover AFRY's digiphysical design solutions
From a design perspective, the industry faces a significant challenge in unifying digital and physical assets and adapting to contemporary digital standards. This demands creating interconnected ecosystems and aligning with current market trends. The solution lies in harmonising all kinds of design with digital strategies to meet evolving industry needs.
Assisting in the design of Scania's new digital platform: Smart Dash
Scania sought our support in developing their groundbreaking digital platform, Smart Dash. This platform serves as a digital workspace designed specifically for truck and bus drivers, revolutionising Scania's digital presence and navigation strategies.
We collaborated with Scania in the construction and formulation of a visual design strategy. Drawing inspiration from Scania's own brand strategies, we aimed to create a seamless user experience (UX) that positions Scania as a relevant premium brand with a distinct digital edge.
AFRY's dynamic design team
To meet the challenge head-on, we curated a dynamic and diverse design team consisting of specialists in visual design, art direction, UX design, motion, and visualisation. A dedicated test team conducted real driver evaluations to ensure the design's effectiveness and user-friendliness.
In close collaboration with developers, we supported the translation of the design vision into a unique product. This contribution aims to set the stage for an enhanced user experience, with the hope that it resonates positively with a wide audience in the future.
What can AFRY offer?
- Cross-functional teams
- Sustainable design integration
- CMF expertise (Color, Material, Finish)
- Surface design and Visualisation
- Design strategy and advisory
At AFRY, we assemble cross-functional teams with precision, aligning experts in Physical Product Design, UX and Service Design, CMF specialists, and various field-specific professionals. Your project receives the exact knowledge it demands, ensuring a holistic and tailored approach.
Our team of innovation strategists, brand experts, designers, and visual artists work with a suite of tools including strategic/speculative scenario development, strategic back casting, ecosystem and opportunity mapping, and user research in order to aid clients.
Our team seamlessly integrates sustainability into every phase of the product design journey, including the Life Cycle Assessment (LCA) perspective. From inception to completion, we prioritise sustainability, ensuring environmentally conscious solutions.
Drawing inspiration from the automotive industry, our team elevates design with insights, specialising in crafting bespoke material solutions tailored to the unique requirements of each project.
Integrating sustainability into CMF choices is essential for reducing environmental impact, meeting consumer demand, and aligning with evolving regulatory standards. This approach, emphasising recyclability and transparency, not only enhances a company's eco-responsibility but also extends product lifespan and enhances market competitiveness in a growing eco-conscious market.
Our teams effectively handle a variety of project needs, paying careful attention to the details that shape surface design. We add finesse to the finalisation phase, ensuring your project meets both aesthetic and functional goals.
This commitment extends to our comprehensive visual solutions. Supported by a skilled team in visualisation, image production and VR expertise, we bring your conceptual ideas to life in visually engaging ways. Our expertise lies in crafting imagery and film of photorealistic precision that is used for high-end marketing and communication.
AFRY steps in not just as a service provider but as a strategic partner. We provide design strategies tailored for individual projects or the creation of a cohesive vision for an entire product family with diverse touchpoints.
Whether you are looking to understand your organisational challenges, improve customer experience or drive transitions, our team of experts is here to help.