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FemTech - Where innovation meets inclusiveness

FemTech is changing the game and breaking barriers towards gender equality and empowerment of women and girls*. AFRY’s mission is to support companies developing innovative solutions within healthcare, design, and product development, ensuring inclusivity for everyone.

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A holistic approach to FemTech

At AFRY, we believe in developing tools and methodologies with industry partners to take a gender-responsive approach to innovation. We understand the driving forces behind the MedTech industry, as well as other sectors where the FemTech concept can be applied.

Our dedicated and experienced consultants support you in advanced development and production in an extensively regulated environment, and within a broad range of sectors – all with the aim to support development of new gender diverse technical innovations. We always provide our clients with solutions tailored to their needs.

AFRY also strives to educate and build awareness to advocate for and grow innovative thinking that advances gender equality. We encourage girls and women to work as designers and engineers, and promote women as innovators and entrepreneurs.

Our broad offering within FemTech

AFRY is a global engineering and consulting company, employing thousands of highly skilled specialists with relevant competence to support and accelerate the FemTech industry. We have experience in managing development projects for many different types of products, and can support in a variety of areas, through all parts of the product life cycle. Regardless of what your challenge looks like, we will help you in the best way.

Examples of competences

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FemTech explained

What is FemTech? Arrow pointing right

The official term FemTech, short for female technology, was founded in 2016 and describes the technological area addressing women's health concerns. Despite scientific and innovational advances in other areas of health care, female healthcare has been neglected for many years*. Did you know that only 4 % of the global healthcare research and development budget is allocated to women's health**, even if half of the world's population are women?

In the field of FemTech, companies are committed to innovate technical solutions for health conditions affecting women differently or disproportionately than men. In some cases, symptoms can vary between genders, which can lead to wrong diagnosis, followed by wrong treatment. Diagnostic tools, digital services and wearables are all example of FemTech products.

The term FemTech can also be used in a broader context, not just within the medical field. For example, products marketed as unisex such as office furniture, smartphones and cars are often designed based on men***. Design that takes into account the physiological differences between men and women, can also fall under the wider term of FemTech.

* Source: The World Economic Forum.
** Source: Forbes.
*** Source: Harvard University.

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Why is FemTech important? Arrow pointing right
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  • There is a massive mismatch between investments and development of products and services addressed to females' health concerns – something that FemTech targets, with the intention of making a difference.
  • The concept of FemTech contributes to reducing gender inequality in the tech-field, as many of the entrepreneurs within FemTech are women.
  • FemTech often contributes to raising topics that are stigmatised, taboo or not generally well-known in society – increasing awareness about these topics.
  • Many FemTech companies design their products and services beyond stereotypes and focus on marginalised groups and LGBTQI+ populations.

Source: Forbes; read more here

What are the business opportunities in FemTech? Arrow pointing right

The rise of digital health and wearable technology has provided new opportunities for innovation in this space.

On the health care side, menstruation and period care products remain focal points. Areas such as fertility, birth control, menopause, and hormonal disorders are on the rise, with many unexplored opportunities. Studies also show that women are not only consumers but the primary decision makers both for themselves and their families – making them a great purchasing power*.

Designing for gender diversity presents several possibilities, not only within health care but across various industries. It not only offers opportunities for business growth and innovation but also contributes to a more inclusive and equitable society. By embracing diversity in design, companies can create products and services that better meet the needs of all individuals, regardless of gender identity.

FemTech is a largely untapped market with endless possibilities.

*Source: Medical News; Read more here

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*On this page we have chosen to refer to girls/women/females due to the lack of officially recognised expressions that cover a more diverse population. Within the concept of FemTech, everyone born with a uterus is included no matter gender identity. We are aware that the term FemTech itself can give a sense of exclusion. We welcome all suggestions on better expressions and terms to use.
Siri Bergnéhr - UX Designer and co-founder of AFRY's FemTech network
Siri Bergnéhr
UX Designer and co-founder of AFRY's FemTech network

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Contact Siri Bergnéhr

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