AI robot choosing tomatoes

AI-driven Service Design

AI as an enabler for great user experience

Make a positive impact on your organization and use AI as an enabler for great user experience. At Experience Studios we help our clients to make sense of AI and evolve ideas on how to use this powerful technology in different fields of business.

As you explore how Artificial Intelligence (AI) will enhance your products and services, there are a few things to consider.  

Data-driven and AI-infused services are interesting and promising territories in which UX, Business, and Service designers require different skills to manage. AI-based services differ in how they constantly learn and adapt to user preferences, take the initiative, and include integrated and continuous data collection as part of the interaction.

This is where Human-Centred AI comes into play. It represents a new design domain where human-centered design meets state-of-the-art AI technology. At Experience Studios, we view AI as a design material from which you can build a new set of human experiences significantly different from traditional digital services.

3 people sitting at table with computers

We offer to help you and your team with:

Understanding AI capabilities

Learning is part of the journey, and we provide skills that help you understand what AI technology can do, what it’s not able to do, and what different options you have.

Envisioning novel feasible AI for UX problems

Knowing and understanding AI is different from being able to ideate successfully. Our design-oriented approach helps you set up the desired impact in combination with great user experiences.

Prototyping and evaluating  

Evolving adaptive systems are different from traditional deterministic systems. We provide methods for prototyping and evaluating how AI-infused services are used and experienced.

Understanding long-term impact  

We help you think carefully and hard about long-term unintended, and intended, consequences. AI is not only about adaptive user interface design. It’s also about how AI can affect your front-stage operations, back-stage processes, and business.

Enhancing interdisciplinary communication

We provide facilitation, learning, and visualization so that different disciplines can work together toward a common goal.


To build great user experiences with AI technology, you need competency and experience. AFRY Experience Studios helps you develop great design patterns and best practices for your AI-powered services. By growing the shared knowledge in our community, we can help create better services and experiences for all.

We'd love to hear from you

Daniel Målberg - Sales Manager

Daniel Målberg

Sales Manager

Contact Daniel Målberg

For sales enquiries, please complete this form. For all other enquiries, please visit our office and contacts page here.