Automotive & Mobility Design
Designing the sustainable shift
Together with our clients, we are striving for sustainable and shared transportation solutions to tackle climate change. Move forward with us in creating a better future for everyone.
The mobility industry presents both exciting opportunities and several urgent challenges that must be addressed to drive meaningful change. There is increasing pressure to improve infrastructure with smart city technologies and expand electric vehicle charging networks to keep pace with evolving transportation methods.
With the rapid advancement of technology such as autonomous vehicles and AI systems, we must prioritise safety, data privacy, and security. At the core of these innovations are the people for whom we design. It's crucial for every manufacturer in the mobility sector to understand their audience's needs and desires. A key challenge lies in understanding human behaviour to encourage a shift toward shared mobility and more sustainable choices.
AFRY can proudly state to have one of the world’s best automotive and mobility design studios. We work across the domain from product to infrastructure, with a strong focus on future techniques, market trends and sustainable requirements for the mobility domain. We are passionate about designs for cars, bikes, trucks, buses, public transport, logistics, trains, boats and aeroplanes. Really anything used to move people or goods.
Our design capabilities within automotive and mobility
To cater to your specific needs, our delivery approach is dynamic. We can deliver on the following disciplines as consultants, in design projects or as whole design teams.
Exterior Automotive Design
We specialise in crafting bold, innovative vehicle exteriors that blend aesthetics with aerodynamics, safety, and manufacturability.
Interior Automotive Design
Our interior designers create functional, comfortable, and luxurious vehicle interiors that balance aesthetics with the latest technology integration, intuitive interfaces and great user experiences.
Market Research & Strategy
Our highly experienced research team conducts global studies to give you new insights on user trends and consumer lifestyles, as a solid base for business, portfolio and product strategies.
Colour & Trim Design
Our material specialists push the boundaries of the circularity transition and create the most up-to-date, sustainable C&T designs for interiors and exteriors. Moreover, they support scouting for new materials, implementing them into the C&T strategy, and creating the material library and showroom.
User Experience Design
As vehicles become more connected and autonomous, user experience design is essential. We design digital experiences and infotainment systems that extend beyond the vehicle, integrating smartphones, smart homes, and other IoT devices.
User Interface Design
We design user-friendly interfaces for vehicle systems, such as infotainment, navigation, and driver assistance. Always emphasising a seamless interaction between the driver and the vehicle’s digital components, ensuring safety, convenience, and a positive user experience. UI design also integrates voice commands, touchscreens, and haptic feedback to enhance the overall experience.
Advanced Prototyping and Visualisation
We use technologies like Virtual Reality (VR), Augmented Reality (AR), and 3D printing to bring vehicle concepts to life early in the design process, allowing for rapid iteration and collaboration.
Autonomous and Future Mobility Design
Our design expertise extends to the future of mobility, with a focus on autonomous vehicles and new mobility services.
Surface Design
Our big team of surface modellers creates visually beautiful, aerodynamic, and functional surfaces for some of the world’s most beloved brands.
Studio Engineering
With many years of international experience, we bridge the gap between creative design and technical feasibility, ensuring that the visionary concepts of designers can be translated into manufacturable vehicles.
AI Solutions
We offer AI powered design solutions, for rapid prototyping using LoRA (Low Rank Adaptation). It's a technique used to fine-tune diffusion models by adapting a model's weights to a specific style, character or concept. This means we can create and train an AI powered design agent that is specific to a brand design DNA or even a particular designer’s style. Adding AI to your design process, enhances time and cost efficiency by automating repetitive tasks and accelerating iterations, allowing designers to focus on creativity.
Service Design
Our Service designers bring a strategic mindset of understanding the full customer journey, user needs and behaviours through research and iteration of prototypes and concepts, delivering blueprints for further development.
Often, this goes beyond the car, as it involves designing interactions, systems, and touchpoints – such as service centres, digital apps, and subscription models – that enhance customer satisfaction, improve efficiency, and build brand loyalty.
Brand and Design DNA Development
We help automakers and other clients create or refine their brand identity through a consistent and distinctive design language that resonates with their target audience. From creative direction for concept cars to production models, and for showrooms to marketing materials, we ensure that the visual and emotional aspects of the brand are reflected in every design element.
