Experience Studios - Automotive Design
Design for a complex future
Automotive design is one of the foundations of our studio. Once our nucleus of User Experience had been created, we realised that our creative and user-centred approach had been long-awaited by our automotive partners.
Exterior and Interior, CMF and HMI are the perfect partners to UX design
In our user-centred ethos, we believe that physical and digital controls should never be considered separate. We also believe that User Experience spreads to every facet of a vehicle through the way an exterior communicates emotion, the materials feel, and how lighting is designed for more than just surface entertainment. Our design teams don’t sit in silos, they stretch across platforms and work in every facet of the design to question, improve and create new ways of answering the needs of our future selves.
Craft in an ever changing world
As the automotive landscape progresses and our needs for traditional modes of personal transportation change, we are shifting our multi-faceted approach to design.
This, together with our broad knowledge within the Infrastructure, Energy and ICT sectors, put us at the fulcrum of designing the industry shift. We are here to support our clients on the journey of discovery.
