Experience Studios - Outdoor Lifestyle

Mountains covered with snow at sunset

Experience Studios - Outdoor Lifestyle

We make it easy to live large with less

Welcome to our outdoor specialist team, where we believe in creating products and services that make a real difference for people and the planet.

Our team is dedicated to designing and developing durable and functional outdoor products. With extensive experience in the industry, our experts have deep knowledge of designing hardware, shoes, clothing and more. Contact us today to learn more about how we can help you improve your outdoor experiences with our systemic approach to design thinking and design doing.

Outdoor lifestyle

We are founded in making future, but even more specifically making a desirable and sustainable future. By focusing on the user experience and utilizing the latest techniques in design methodology, we help our clients create truly exceptional products, services, and experiences that are both innovative, impactful and most importantly meaningful.

Ruben Eriksson Outdoor Lifestyle
“People today no longer care about possessing — they care about connecting.” 

- Ruben Eriksson Creative Lead 

Explore our areas of expertise and competence

01 Product design and engineering

At AFRY Experience Studios, we believe in tailoring dynamic teams of resources to build effective products. Our team of versatile designers is equipped to handle a wide range of design tasks, from physical design and technical analysis to fully visualized concepts. No matter how challenging the brief, our adaptable design force is ready to take on the task and deliver holistic, validated designs.

02 Business Advisory and Strategy

Our knowledge is expansive in a range of industries, from mobility and digital solutions to environmental services. This allows us to approach the outdoor segment with fresh perspectives and innovative ideas. We are committed to sharing our learnings and testing new directions to enhance the outdoor experience for our clients.

In addition to our expertise in design, we also offer service design to help businesses rethink their models and strategic thinking to strengthen brand identity. Our designs are powered by strong narratives and compelling storytelling, making them engaging and effective. Contact us today to learn more about how AFRY can help you elevate your outdoor brand.

03 Sustainability

We recognize the urgent need for sustainable transitions across the industry. We are committed to helping our partners create meaningful designs that focus on lasting and responsible solutions.

Sustainability is at the forefront of our minds during every step of the design process, from research and experimentation to analysis. We make it a priority to integrate sustainability into our daily design practices, and we are excited to share our approach with others.

Whether it's through innovative materials, energy-efficient processes, or sustainable production methods, we are dedicated to finding ways to reduce our impact on the environment and support a more sustainable future. We believe that by working together, we can create a better world for generations to come.


Mattias Walden  - Studio Manager Stockholm

Mattias Walden

Studio Manager Stockholm

Contact Mattias Walden

For sales enquiries, please complete this form. For all other enquiries, please visit our office and contacts page here.
Karin Plonaitis - Outdoor Design Director

Karin Plonaitis

Outdoor Design Director

Contact Karin Plonaitis

For sales enquiries, please complete this form. For all other enquiries, please visit our office and contacts page here.