Gapminder collaboration with AFRY and Gapminder Foundation

AFRY + Gapminder

When you know better – you do better

AFRY och Gapminder i samarbete för en faktabaserad världsbild

overview of a crowd in gray concrete

The UN Goals test!

Gapminder erbjuder en ny tjänst som hjälper människor och organisationer att öka kunskapen om faktafrågor inom FN:s globala mål för hållbar utveckling. När vi vet mer har vi möjlighet att göra mer nytta för en hållbar utveckling.
Jonas Gustavsson speaks with Anna Rosling Rönnlund on steps whilst drinking coffee

Ny undersökning visar att kunskapen om de globala hållbarhetsmålen är mycket låg.

AFRYs experter har deltagit i Gapminders arbete med att ta fram ett nytt kunskapstest med fokus på de globala hållbarhetsmålen och Agenda 2030. De första studierna visar att okunskapen är utbredd. Respondenter i Sverige, Norge, Finland och Danmark har svarat på 18 frågor knutna till hållbarhetsmålen. Resultaten är nedslående: 8 av 10 svar var felaktiga.

"Resultaten är supersupersvaga. Hela idén med att skapa detta test är att påvisa och göra människor medvetna om hur lite de egentligen vet i förhållande till vad de tror att de vet", säger Anna Rosling Rönnlund, medgrundare av stiftelsen Gapminder.

"Om vi ska lyckas accelerera utvecklingen mot ett mer hållbart samhälle behövs samarbeten, ett ökat engagemang och en förbättrad kunskapsnivå. Det är därför vi betonar vikten av en mer faktabaserad världsbild med hjälp av vetenskap", säger Jonas Gustavsson, vd, AFRY.

Introduction Arrow pointing right

AFRY + Gapminder

Gapminder and AFRY have a common goal: to identify misconceptions and to raise awareness when it comes to the major challenges of our time. By doing so we want to make the world a better place.

In our partnership with Gapminder, we offer knowledge from our areas of expertise and together we will address the sustainable development goals set by the UN.

As part of this collaboration, a new knowledge test has been developed with questions about sustainable development. The purpose of the test is to increase the general knowledge when it comes to social, economical and environmental sustainability.

When you know better – you do better.
AFRY x Gapminder Jonas Gustavsson and Anna Rosling Rönnlund
About the collaboration Arrow pointing right

About the collaboration

AFRY is collaborating with the Gapminder Foundation to identify, highlight and address common global misconceptions.

AFRY and Gapminder are entering a long-term partnership to identify misconceptions pertaining to the major societal issues of our time and increase public knowledge of our world and global development.

The global situation over the past six months has clearly shown how important it is that we have the correct knowledge when making decisions - and the need for a fact-based worldview is greater than ever. But making the right decision is also about showing courage, for example by continuing to work for sustainable development even in times like these, when everything comes to a head.

says Jonas Gustavsson, CEO of AFRY.

From the outset, it has been at the core of Gapminder's business to make statistics and data more accessible and easier to understand, to provide more people with better knowledge of the world we live in. Developing fact-based questions to test the public with is one tool to achieve this, and identify common misconceptions.

Gapminder's first knowledge test with 13 questions on global development has been used by over 1 million people around the world. Gapminder is currently producing several new tests within various subject areas linked to sustainable global development.

Through the collaboration with AFRY and others, a new test will be developed, containing questions related to sustainability within AFRY's areas of expertise, such as climate, energy and infrastructure. As a partner, AFRY's experts will identify subject areas, fact check materials and provide advice and explanations.

Through our tests we have shown that there is widespread common misconceptions about the world we live in - that people not only lack knowledge but also have incorrect information about basic global trends and proportions. Most of us have an overly dramatic world view, which means that we often think things are worse than they actually are. This is a problem, as it makes it difficult to make good decisions. We hope our tests can help people become aware of these views and eager to re-learn and in this way promote a more fact-based worldview.

says Anna Rosling Rönnlund, co-founder of the Gapminder Foundation.


Logo Afry x Gapminder


AFRY + Gapminder
Jonas Gustavsson and Anna Rosling Rönnlund

About Gapminder Arrow pointing right

About Gapminder

Gapminder is an independent Swedish foundation which fights devastating misconceptions about global development.

Gapminder has as its aim the promotion of a more fact-based worldview.

Our worldview these days is often over-dramatized and distorted because of media, widely spread opinions and the fact that the human brain craves for drama. But for the first time in history reliable data exists, about almost everything, and through this a very different picture appears.

It achieves this by measuring ignorance about the world, making global data easy to understand and providing courses and certificates. It was founded in 2005 by professor Hans Rosling, his son Ola Rosling and daugther-in-law Anna Rosling Rönnlund.

AFRY is now a proud partner, contributing our knowledge and facts.

Gapminder logo (square)
PR and marketing assets Arrow pointing right

Att finna en perfekt matchning i ett partnerskap tillhör inte vanligheterna, men när det sker finns alla möjligheter att åstadkomma positiv förändring tillsammans.